![]() Marketing automation tools are used in customer acquisition and to streamline the relationship with existing customers. Marketing automation software (open source or other) automates your marketing actions. ![]() What can marketing automation do for you? ![]() Even the proprietary applications are based on open source frameworks like PHP, Java, Symfony, or Ruby. Google, Facebook and, Microsoft offer the majority of their framework code is open source. Think of WordPress, Magento, Drupal, Prestashop CMS, and eCommerce websites. Open source projects are now part of your day-to-day life. But you can look at the source code, use it like you see fit and tap into a larger community. Open source Marketing Automation software is very much like other marketing automation tools out there. You can even develop extra functionality, depending on what you need. You can look at the code, host it by itself, or integrate it into another application. What is open source marketing automation software?īefore we go into the specific, it is good to know what open source means exactly.Īn Open source software project, is the development of software where anyone can access the source code for free. Why should you choose (or not) to go for the open-source email marketing and automation? We lay out the questions you might have and what to consider. ![]() A few systems are “open source”, just like in CMS or eCommerce open source MarTech is getting quite popular. If you are looking for a new email marketing or Automation solution, there are many choices available.
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